PR Entertainment, Inc / PRE presents produces over 150+ shows, festivals, and tours annually, and has presented over 5,000 shows around the world. PRE has been responsible for the tours and performances of thousands of national headliners over the years including The Killers, Robin Williams, Jason Mraz, 30 Seconds To Mars, Daniel Tosh, Chelsea Handler, Stevie Nicks, Dixie Chicks, Tim McGraw, Keith Urban, Sting, James Taylor, Diana Ross, and more. PRE also produces the annual Bass Camp Festival, Lake Tahoe Reggae Festival, Lake Tahoe Bluegrass & Beyond Festival and Tahoe Heartbeat Festival. PR Entertainment has produced the Northstar Ski Resort Summer Concert Series for two seasons, the Mont Bleu Outdoor Concert series, and the Hard Rock Lake Tahoe Concert Series.
Founder/CEO, Paul Reder founded PR Entertainment, Inc in 2002. Prior to, Paul was the Vice President of Entertainment for Caesars Entertainment, Inc. He was responsible for all talent negotiation, strategic direction, budgeting, and entertainment operations for the world’s largest gaming company properties including Caesars Tahoe, Reno Hilton, Flamingo Reno, and other select Caesars/Park Place Entertainment venues in the United States. His entertainment career in the gaming industry has spanned over 26 years, two years with Del Webb and 13+ years with Caesars Entertainment. His areas of responsibility also included Sporting Events, Casino Events, Box Office Operations, Theatrical Productions, and Nightclub Operations. He has booked well over 5000+ headliners in venues ranging from 1,000 – 15,000 seating capacity.
PR Entertainment owns and operates four annual music festivals in the Lake Tahoe Region, including The Lake Tahoe Reggae Festival, The Lake Tahoe Bluegrass & Beyond Festival, Tahoe Heartbeat Festival, and Bass Camp Festival, the summers largest Electronic Dance Music festival in Lake Tahoe, now on it’s 10th year. These events range from 5000-10,000 attendees a day.
The company has produced and promoted acts of all genres, from the classics like Tony Bennett and Ray Charles to country stars like Brooks & Dunn and Reba McEntire. Comedy legends like George Carlin, Jerry Seinfeld and Jay Leno. Pop icons such as The Killers, 311, Ziggy Marley, Wide Spead Panic, Jewel, Natalie Merchant, James Taylor, and ZZ Top, to top Electronic Dance Music producers such as Paul Oakenfold, Tiesto, Kaskade, Diplo, and more.
CEO, Paul Reder’s experience includes a vast knowledge of international touring and production. They have successfully executed major stage production show runs like STOMP, Rent, Best Little Whore House In Texas, Chicago- The Musical, and Cirque Ingenieux. PRE also exclusively produces theatrical productions such as the Off-Broadway Comedy Musical, The Kinsey Sicks; Joseph Gabriel – Direct from Broadway; Masters of Magic I & II; Fusion I & II; The Chipper Lowell Experience; and more.
Also under Paul’s tutelage, the clients and venues under his direction have enjoyed a reputation as the leader in major championship sports. HBO, Showtime, ESPN, and FOX have produced several international televised boxing events, including Evander Holyfield, Lennox Lewis, Oscar De La Hoya, Fernando Vargas, the Marquez brothers, and several others. Paul has negotiated and been directly responsible for other great televised events such as NBC Celebrity Golf Championship, Lifetime’s Latin DanceSport Championship, International Sumo Championship, and World Kickboxing Championship.
PR Entertainment also owns and operates The Loft Theatre-Lounge-Dining, South Lake Tahoe’s premier entertainment complex located in the vibrant Heavenly Village. The Loft proudly presents Magic Fusion, Lake Tahoe’s #1 rated show, which performs 7-nights a week throughout the year. In 2010, Paul Reder was awarded the highest honor for his production work in magic, the prestigious Merlin Award for “Producer Of The Year”. It is to magic what the Oscar is for film.
Paul Reder has been a resident of Lake Tahoe since 1988, and is a native Californian. He attended the University of Arkansas, and studied Communications and Business.
